Hollywood Helps NHL Get It’s Mojo Back

Published in San Fran Examiner.

After years of hiding in the shadows of the rival NBA, the NHL is making its way back into the ratings and into Hollywood’s spotlight. Since the Red Wings clinched the finals, the Stanley Cup has made a trip down the red carpet and has appeared on several popular television shows including “The Tonight Show With Jay Leno.”

After their “Sexy Back” dance performance that night, we shouldn’t expect Osgood and Lidstrom to make it to “Dancing With the Stars,” but their representing the NHL and Red Wings that night in front of millions of coast-to-coast viewers is exposure the league desperately needs.

October 26, 2008 | Read the story »